Every employee of Eastlake, OH-based wholesale printer Blue Moon Promotional Inc. is involved in providing their customers with exemplary customer service and CEO, Pierre John Jamnicky, makes sure of that. “Every person knows what we’re after and is dedicated to making it happen,” Jamnicky says. “Yes, some are more into it than others, as is the case with all employees, but the reality is we’re all on the same page.”
Any business owner will tell you that, while bringing in new customers is certainly important, retaining your existing customer base is the real key to surviving in any industry. It’s the loyal customer who returns to you time and time again or refers you to other clients because of your ability to meet their product or service needs
But, don’t take our word for it—let’s break down the numbers showing how important returning customers can be:
- Your returning customers will provide you with 65% of your company’s sales.
- The average business will lose about 15% of these returning customers each year.
Since it’s so important to cultivate a close-knit relationship with your returning buyers to run a successful business, let’s look at exactly how you can keep these customers coming back for more.Continue reading “5 Essential Ways to Create Customers for Life”