How Inksoft’s Fundraising Feature Is Keeping Decorators Afloat During COVID

During times like these, you’d think that buying t-shirts is the last thing on anyone’s mind, but now they’re more valuable than ever. Using InkSoft’s fundraising feature, decorators around the country have started creating fundraising campaign sites, to help support local businesses and keep their shops running.

These campaign sites are loaded up with t-shirts, each being decorated with the logo of local businesses, from around town. People can then find their favorite restaurant or shop’s tee on the site, and when they buy one, part of the proceeds will go directly to that business. It’s a win win for everyone, that’s turned into a major movement all around the industry, known as #HereForGood.

Shirt Kong, located just outside of the St. Louis area, first heard about this idea from the shop that started it all, Tiny Little Monster. Soon after that, they put together a fundraising site of their own, and $10 from each sale went directly to a business in St. Louis.

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5 days ago. Monday. I was the last one at the shop finishing up some office work. I get so much done when it’s quiet. No interuptions. It’s like 5x normal speed. So there I was in a zone and the phone starts ringing. Made me jump. Normally it wouldn’t, but the phone doesn’t ring much anymore. Startled, I look down at the caller ID and it’s @tinylittlemonster. The ringing fades out – I wonder why they’re calling. Tiny is a shop not far from ours. But the thing is we’ve never met before. Ever. As I reach to pick up, the ringing gets louder – I bring the receiver closer and say “Hello, Shirt Kong,” and a voice says, “Hey, it’s Sloan from Tiny.” . We talk about our shops. We share stories. We talk about the times – the quarantine and how we’re both hanging in there. Then she starts telling me about a movement she started called “Here For Good.” It’s a movement that helps support small businesses in our city by setting up online stores where people can buy a shirt and 100% of the proceeds go directly to that business. She went on and on…and on, I mean she’s really pumped about it. I couldn’t tell her no. . Sloan’s tagline is “We’re in this together” and she’s right. Maybe this crisis helps bring this country together. It did for me and Sloan. . Our store is now live We are starting with over 20 and adding more daily Our goal is to raise $10,000 Link is in our profile Thanks for your support! . Time for pizza, more beer and more #tigerking . #shirtkong #screenprinting #screenprintingshop #screenprintinglife #customtshirts #ink #tshirts #stl #printshop #graphicdesign #graphicartist #printlife #embroidery #makeitcount #bandmerch #entrepreneurlife #mrprint

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A “WFH Care Package” Cure For Slow Business

While we all try to weather this storm that’s spread all across the globe, many businesses are trying to adapt to a new way of operating. For some employees and employers, this change has been extremely challenging, and this is where you come in. Although business has slowed for many distributors, and many companies have begun cutting back on their normal expenses to compensate for recent losses, there are still opportunities out there to generate some sales. But of all things, why would they buy any apparel from you, during a time like this?

Care Packages for Employees

Some of your regular clients might appreciate some ideas to help lift their employees spirits and make them feel more comfortable, as the workplace has started transitioning from the office to the home. Suggest that they send them some decorated loungewear, as a way to say thank you for keeping their heads up during these trying times. And, let’s be honest. Who doesn’t love a comfortable new set of jammies?

To help you get started with marketing some pieces, we’ve included a flyer for you to download below. Send this out to some of your clients to get the conversations started.

Give Them A Discount

Some of these clients might not be able to spend the extra money to give their employees this kind of gift. However, a lot of people right now are trying to find ways of supporting local business too. If you’re able, try meeting them halfway and offer them a discount on their order. This will not only show them that you’re invested in their business, but also offer them a way they can help you stay afloat too, during this tough economic time.

Get Inspired

For some more “Work From Home” inspiration, visit: https://promo.ssactivewear.com/work-from-home


Cover Photo Credit: Daria Nepriakhina

Gen Z Wants Sustainable Apparel and ComfortWash is Bringing It to Them

Garment-dyed apparel is hot in fashion right now, but not as hot as sustainability is becoming. Awareness of the fashion industry’s effect on our environment and human rights is at an all-time high, and no one is more conscious of this than today’s college students. How seriously are they taking it?

Forever 21 failed to address the growing concerns of its main audience in Gen Z, and is now filing for bankruptcy. College campuses like the University of Massachusetts, are dedicating whole sections of their stores, specifically to highlight sustainable spiritwear. Fashion schools are starting to implement courses that educate students on the impact of the industry’s practices, and some institutions may even go as far as making understanding these concerns a requirement that affects your overall grade. All of this is signaling that a shift is happening in the expectations of young consumers throughout the world.

As the new shopping generation’s demands for a renewed sense of corporate responsibility becomes louder and louder, brands and organizations nationwide are taking notice and taking action. So the question is, what does this mean for your business?

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The Unpredictable Storytelling of Streetwear Legend Joe ‘Freshgoods’ Robinson

(Featured Image: Hive Society)

He may not be from Los Angeles or New York City, but his hometown of Chicago is a booming hub for entrepreneurs, and streetwear designer, Joe Freshgoods, has certainly made a name for himself beyond the third coast. His talent for storytelling, eye for art and passion for his hometown are a big part of why the Freshgoods brand has thrived over the years.

He Started Storytelling Through Apparel 

Freshgoods went to the prestigious Lane Tech High School, on the north side of Chicago, and told Black Enterprise that he’d always been into style and unique looks. “In those days, I was trying to look different so I could stand out from the crowd. I had my homegirl sew bandanas on my jeans, and everybody went crazy. I realized that people like something I had only thought of a few days before. That was my ‘aha’ moment.”

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How to Copyright Your Artwork

Protecting your intellectual property as a creative individual is something of great importance in today’s world of copycat infringement. Your ideas are unique, innovative, a product of your hard work, so you deserve the credit! Copyrights were created for that reason, and we’re here to explain one aspect of copywriting in particular: protecting your designs on printed merchandise.

Image: Copyright CafePress

What is the Copyright Act?

Copyright.gov explains that the Act consists of “pictorial, graphic and sculptural works include two-dimensional and three-dimensional works of fine, graphic and applied art, photographs, prints and art reproductions, maps, globes, charts, diagrams, models and technical drawings, including architectural plans.” Paintings, sculptures, photographs and anything that satisfies visual artwork could fall into this category, as well.

5 Steps to Copyrighting

Once the creator files to protect their original creations, which must be “fixed in a tangible medium of expression,” and also exist in physical form according to Printful.com, the copyright goes into immediate effect. Authors can register their group of works on printed merchandise of no more than 10 unpublished items by the same person. 

1. See If You’re Eligible

Copyright.gov has strict eligibility requirements in place in order to register a group of unpublished works. You will have to confirm that you understand and meet these requirements before registering with your application and filing fee.

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A Quick Look at the History of Baseball Caps & Today’s Headwear Trends

Baseball is finally back, and seeing how much it’s been missed, shows the huge impact it’s had on our culture throughout the years. None of which have been more obvious than the introduction of the cornerstone accessory we know now as, “the baseball cap.”

Not only is it used as a way for fans to showcase love for their favorite team, but it’s also become a big part of making an impactful fashion statement. But how did we get to the modern cap we know today? We thought it’d be fun to find out, so let’s take a quick look.

Why the Baseball Cap?

Epic Sports points out that a big part of why the baseball cap is so dominant in American culture, is because of how versatile it can be. Caps can be worn forward, backward, or tipped to side. They show off the logos of our favorite teams and brands. They can become a billboard for a message we wanted to spread. And, with the right color combinations, they complete our fashion statements from top to bottom. But even more importantly, they also help shield your eyes from the sun, which is arguably, why it was invented for baseball players in the first place.

The Cap’s History

The 1859 New York Knickerbockers

There was a baseball team back in 1849, out of New York City called, the Knickerbockers. During the games, they would wear straw caps on their heads to give them cover from the sun, which became the first version of the cap we now know and love. Merino wool caps, which are a closer version of today’s cap, came onto the scene shortly afterwards.

The legendary Ty Cobb of the Detroit Tigers in 1913

Players then started to experiment with various versions of that, eventually leading to a uniform cap that showed up on the Detroit Tigers, in the early 1900’s, sporting the team’s logo. According to Epic Sports, the stitched bill we’re used to seeing started around 1903, with the sporting goods company, Spaulding.

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Don’t Make These 8 Mistakes When Naming Your Company

Ten to one you’ve seen some really terrible company names like Phartronics Engineering. When starting your own business, it’s important to take into consideration how it will sound, how it will look and whether or not it opens the door for a joke or two.

Entrepreneur magazine outlined eight great tips for avoiding unfortunate company names and choosing the right one for your business.

Mistake #1: Design by Committee

Getting everyone’s input and opinion might seem like a good thing, but the more information you have, the less likely you are to settle on one idea. Entrepreneur says that a lot of small business owners involve their family and friends in the process and risk alienating the ones whose ideas aren’t chosen. Others choose by consensus—often resulting in a bland name. Instead, try to only involve the key decision-makers (the fewer the better) who are acting in the best interest of the business.

Mistake #2: Mashing Together Two Words

We’ve all seen them. Names like QualiServe and TranquiSpa combine an adjective and noun to create a nonsensical, made-up name that, let’s be honest, isn’t great. Each word on its own is alright—tranquil and spa, for example—but together, they aren’t an appetizing mixture. They’re not creative and they sound forced. You’d be better off creating something completely new.

Mistake #3: Using Plain Words

Companies like General Motors and General Electric are only good because they were the first of their kind. Unless you have a wildly novel idea, you’ll want something more creative and flashy. (And chances are, if you have a wildly novel idea, you won’t want anything bland anyway!) Take the time to come up with something creative that reflects your business.

Mistake #4: Using a Map to Name Your Company

A lot of companies use their location to help create a company name. Though this might seem like a good idea at first, it could actually hinder your business as it grows. Ever heard of Minnesota Manufacturing and Mining? We hadn’t, either—at least, not by that name. To avoid limiting the company’s growth, its name was changed to 3M, and it’s now known for its innovation.

Mistake #5: Turning Your Business Name into a Cliche

It’s okay to use metaphors in your business name, but try to avoid overused words like “peak” and “summit.” Instead, Entrepreneur recommends using words that describe your business in a creative way. They give the example of a data storage company called Iron Mountain, which conveys strength and security.

Mistake #6: Choosing an Obscure Name

In Mistake #3, we recommended avoiding plain words. But you also don’t want anything too confusing. Business names that are obscure, difficult to spell or pronounce, or complex won’t resonate with customers. Make sure your company name is memorable, but also easy to understand.

Mistake #7: Creating an Awkwardly Constructed Name

Saying “kwality” instead of “quality” is nonsensical. Resist the urge to replace a Q with a K, or an F with a Ph. They’re only more confusing for customers and make it more difficult for them to find you online.

Mistake #8: Refusing to Change a Bad Name

It’s okay to admit when you’re wrong, and it’s okay to change an ineffective company name to something better. A bad name won’t just go away and your business’ problems won’t just disappear. You might have to put in the work to make a change so that your business can flourish.

The bottom line is: Put some serious thought into your business name. You want something unique and memorable that reflects your business goals and conveys your message. Start brainstorming—you might have a stroke of genius.