S&S Activewear business advice

5 Ways To Connect Better With Your Employees

When running a business, there are many factors to consider to be successful. While you need a solid business plan, and an on-point product that is appealing to customers, arguably the most important factor in running a successful business is the people on your team. A happy team leads to a happily run business, and the statistics prove it. A study by Gallup showed that companies with the most engaged teams are the most productive and profitable. Another study by the Society for Human Resource Management showed that 74 percent of survey respondents stated that their relationship with their supervisor was in the top five most important factors influencing their engagement at work. As a supervisor of a team, it is in the best interest of your company, your employees’ happiness, and likely your own to develop a good rapport between you and your team.

Here are five ways to better connect with your employees:

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S&S Activewear business advice, Fashion

Sustainability is Becoming Fashionable

Fashion is an ever-changing landscape. Each year sees new colors, styles, and materials fall in and out of fashionistas graces. While this evolving aspect of fashion keeps things interesting, it’s also contributed to unsustainable practices in order to quickly turn out the next hit trend. Statistics show that the average consumer is now buying 60 percent more clothes than they did at the beginning of the century, but only keeping garments on average for half as long. Because of this, a growing concern for consumers worldwide is that unwanted and discarded apparel is ending up in landfills, or our oceans, and they’re demanding a change. 

Sustainable Is In

Fashion follows the trends, and the past few years have shown the trends leaning heavily towards sustainability. One study showed that internet searches for “sustainable fashion” tripled between 2016 and 2019. This trend is led strongly by Gen Z and Millennial consumers, who together represent $350 billion in spending power in the US alone. Statistics show that nine in ten Gen Z consumers believe companies have an obligation and responsibility to address environmental issues. 

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S&S Activewear Fashion

Spring 2020 Color Trends

As the snow thaws and the sun begins to appear, we know spring is nearly here! With spring comes growth, change, and rebirth. Spring puts everyone in the mood to Marie Kondo their life, and their closets. Lots of folks will be looking to freshen up their wardrobe this spring, with some new clothes and some new color. When looking for spring color trends who better to turn to than the experts of hue at Pantone? Their seasonal predictions for spring 2020 color trends were seen everywhere across Spring/Summer 2020 runways this fashion season, and soon will be appearing in stores and closets around the globe.

Stay ahead of the curve and keep these color trends on your radar to anticipate the hottest looks your customers will be searching for this spring.

Pantone It!

Pantone’s color trends for spring 2020 show a return to the basics with bold, monochromatic, primary and secondary colors. Read on to see some styles that resemble our favorite five top color trends for this spring season:

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S&S Activewear business advice

Turn Your Product Images Into DOLLAR Signs

One of the best ways for distributors to reach their target audiences and increase sales is through the use of shoppable ads. In recent months, Google added shoppable ads to its capabilities and Instagram is also promoting ways to monetize consumer searches for advertisers.

Erich Campbell, program manager of Albuquerque, NM-based BriTon Leap’s Commercial Division, believes these shoppable ads do, in fact, reach customers.

“Decorators and apparel sellers often expect customers to know what they want before they contact us,” Campbell says. “In truth, they often need a creative target. Shoppable ads allow us to give customers a vision. You can create something remarkable to get people in the door and discussing the possibilities.”

Let’s look at the benefits of these ads and how you can implement them into your decorated-apparel business.

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