SSActivewear 90s color style

90’s Colors Are Still in Style

The 90s are back, baby! From skate shoes and baggy jeans to butterfly clips and tie-dye, the 90s are alive and well in 2020. The 90s trend has taken over the fashion world for a couple of years now, but that doesn’t mean that it’s slowing down anytime soon. If you thought your company could get away with ignoring it as a fad, it’s time to re-think your next product selection! 

One way to easily add a little 90s flair to your inventory, even if the 90s trend doesn’t really fit with your brand, is to incorporate more trendy 90s colors. So what should you look out for?

Neon

The 90s were a colorful decade. Between bright geometric prints and Lisa Frank, some styles in the 90s looked like they were straight out of an acid trip. Now, that doesn’t mean your inventory needs to be seen from space, but by adding some bright colors and prints to best selling silhouettes you can start adding in that 90s vibe. Think about adding in bike shorts or fanny packs, both still on-trend, in bright colors and fun prints.

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facebook ads

A Quick Intro to Facebook Ads

Whether you’re wholesaler or selling directly to consumers, marketing and advertising are an inseparable part of running any business. However, it can seem like a huge investment for small businesses with tight margins. Luckily, social media has made advertising easily accessible to companies of any size. Facebook is especially a great place to invest some of your advertising dollars and see a return on that investment.

If you’re just starting to think about Facebook ads, you’re in the right place. We’ll walk you through the basics, so you feel even more confident getting started! 

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SSActivewear psychology of pricing

Unlock the Psychology of Pricing

Why do so many prices end in .99 cents? Why does it seem like most businesses that offer levels offer 3 options? As a business owner, you know that these pricing trends are no accident. They are a marketing strategy that uses the psychology of pricing to help entice people to buy.

What is the psychology of pricing? According to Wikipedia, it is “a pricing and marketing strategy based on the theory that certain prices have a psychological impact.” In simple terms, this means it’s a pricing strategy that encourages the customer’s brain to think they are getting a deal or a great price. 

Examples of Psychological Pricing

Left-Digit Effect

Let’s use .99 cents as an example. Doesn’t it seem silly to price something at $5.99 instead of $6? What are you really gaining with a one-cent difference? We can tell you that one-cent difference has nothing to do with increasing margins and everything to do with the customer’s perception of the product. 

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