Russell Athletic Is Back and On The Streetwear Scene

Crewneck sweatshirts — you know them, you love them, you break them out the moment a brisk wind hits your cheek and a leaf falls to the ground. They’re a classic, All-American comfort staple that will never go out of style, and we have Russell Athletic to thank for that. 

While there have been many variations over the years, the first crewneck was invented and put into production in 1930 by Benjamin Russell’s son and former Crimson Tide football player: Benjamin Russell Jr. The iconic new sweatshirt swapped the uncomfortable, itchy wool of practice football jerseys of the time for durable cotton, and featured the iconic “Eagle R” logo. In the decades since the first prototype, the brand has become a well-known and trusted name in sportswear and athleisure. 

Though, even with such an iconic contribution to apparel, the Russell name eventually fell out of the front pages — until recently. 

The once popular logo and brand has traveled from the field to the streets, and we’re all in. 

The Ultimate ‘90s Resurgence

After decades as the go-to for uniforming needs (from local sports teams to the U.S. Navy), Russell Athletic solidified their spot as a sportswear giant when they were tapped by both the NFL and MLB as the favorite to outfit teams in the 1990s. With the nation’s biggest sports stars rocking the brand, business was booming. Little did they know the classic athletic aesthetic they were producing in the ‘90s would set them up to Continue reading “Russell Athletic Is Back and On The Streetwear Scene”

5 Reasons Vacation is a Must for You and Your Employees

In the United States, we often labor under the notion that time is money. Sometimes it feels as though the American way is all work and no play, and the statistics back it up. 

To start, the U.S. is the only advanced economy that doesn’t guarantee its workers paid vacation. According to a recently revised report by the Center for Economic and Policy Research, that means 23% of workers have no paid vacation and 22% of workers have no paid holidays. In comparison, the European Union’s Working Time Directive requires its member countries to provide European workers at least 20 paid vacation days a year — something many U.S. workers will never receive. 

Of those Americans who do have paid time off (PTO), more than half leave the time unused. The U.S. Travel Association reported that just last year, 768 million paid vacation days were left behind by employees. Maybe it’s because Continue reading “5 Reasons Vacation is a Must for You and Your Employees”

4 Tips to Get Ahead of Tax Season for Small Business Owners

As a small business owner, you know that every penny counts come tax season. To complicate things further, you’re dealing with changes to tax laws yearly. Although these tax reforms may only impact small businesses minimally, it’s important to be aware of any new tax law reforms and how, or if, they apply to your business. 

For a small business, maximizing deductions and lowering your tax bill can be the difference between a profitable year and another year of scraping by. So, understanding where you can take additional deductions can save you major dollars and headaches. It’s imperative to speak with a tax professional for specific tax knowledge, but in the meantime, these tax season tips can help you get a head start. 

Continue reading “4 Tips to Get Ahead of Tax Season for Small Business Owners”

5 Examples of Winning Video Strategies That’ll Turn Customers Into Fans

Businesses miss a huge marketing opportunity when they don’t use video, experts say. “People like bite-sized nuggets,” says Sam Sprague, founder and CEO of Portland, OR-based Sprague Media LLC. “Video and social are all about gaining access and attention.” If a picture tells a thousand words, imagine just how many you can express with a short 30- or 60-second video. In fact, videos elicit a more visceral, immediate response from your viewers than reading a blog.

The biggest stumbling block for business owners though, Sprague says, is Continue reading “5 Examples of Winning Video Strategies That’ll Turn Customers Into Fans”