7 Creative Ways to Find New Customers

Prospecting like a pro? Kevin Pendergrass, co-owner and sales rep at Shawnee, OK-based Pendergrass Promos, has it down to an art. Pendergrass targets 10 new businesses a week with a gift-focused campaign. “We send a promo item in the mail to introduce ourselves,” he says. “This separates us from our competitors because it cuts through the clutter—and gets our name in front of prospects loud and clear.”

Seventy-one percent of buyers want to hear from sellers when they’re looking for new ideas to drive stronger business results or to solve a problem, according to consultancy SalesPop. Even better, 82% of buyers Continue reading “7 Creative Ways to Find New Customers”

4 Trends Taking Over Band Merch

Promotional, branded apparel has seen a resurgence in pop-culture — with particular influence from the music industry — in recent years. Not only is it a great marketing tool to generate awareness and revenue for the talent, it’s an easy way for fans to feel connected to their favorite artists. While band (or artist) merchandise (merch) fell off a bit, during the early-to-mid 2000s, the trend has seen continual growth rate since 2016. 

According to the 2019 Global Licensing Survey, global retail sales of music merch was Continue reading “4 Trends Taking Over Band Merch”

The Fanny Pack Resurrection

Whether you love them or loathe them, fanny packs are a topic of fashion buzz dating back to arguably the 1950s. From must-have festival bags to high-fashion statement pieces, the handy pouches’ origins were designed to serve as functional and convenient mini packs that have had quite the evolution into today’s modern society. 

The Rise and Fall — and Rise Again 

Like a Phoenix rising from the ashes, the fanny pack is back, with no signs of fizzling out of the mainstream market anytime soon. 

Origins of the convenient pouch remain unclear — some mentions seemingly date all the way back, 5,000 years ago, to the Ice Man, whose mummified body was found wearing a fashioned belt with a pouch attached. Recent legend has it that the fanny pack was invented by an Australian woman in 1962 who was inspired by the pouch of a kangaroo. Whether we chalk that particular possibility up to urban legend or not, the combination of belt and bag has existed in different iterations across varying cultures and eras due simply to the concept’s utility. Similar designs to the modern fanny pack over time have included the Medieval Scottish sporran (in a day where most clothes did not have pockets, belt bags just made sense), and the chatelaine purse, a stylish Victorian era belt bag.


(The Scottish sporran was born out of necessity for pockets)
Continue reading “The Fanny Pack Resurrection”

The 5 Best Role-Playing Scenarios for Sales Team Success

Just as athletes train to perform at their best during practices, so should your sales team. This is where sales role-playing comes in — it’s a crucial and valuable tool with a high learning rate. To help ensure your team’s success, we rounded up five of the best sales role-playing scenarios that provide a low-stakes opportunity to identify strengths and weaknesses among your sales reps. 

5 Effective Sales Role-Playing Scenarios 

1. Active Listening Improv

According to a recent study by HubSpot, 69% of buyers say a sales representative listening to their needs is the best way to make the sales experience positive. In order to tailor a specific sales approach to a prospective client, active listening — not just hearing — is key. 

This exercise will require at least two people and can also be done with a group. Here’s how it works:

Continue reading “The 5 Best Role-Playing Scenarios for Sales Team Success”