In light of the “mini-me” fashion craze, we’re seeing everything from parent-child tees to dresses to hats pop up in the market. In fact, if you search the hashtag #minime on Instagram, you’ll find over seven million results.
High-profile celebrities like Kim Kardashian and Beyoncé are no strangers to the style, as they are often seen flaunting matching outfits with their kids. So, why are we so obsessed with looking like our children and having them look like us? Let’s dive in.
The Mini-Me Craze
If we travel back to the 1960s, mothers used to make clothing for themselves and their children using the same fabric. However, back then these matching styles were usually considered outdated. If only they knew how the style would be highly popularized today.
Conversely, elegant mini-me matching has long been popular in Russia and the Middle-East. Only in the last couple of years have we seen an uptick in trendiness in the U.S., due in large part to celebrities and social media influencers.
According to Carolyn Mair, author of The Psychology of Fashion, family members want to dress similarly because it creates a sense of belonging and show of good-standing. Mair explains, “It makes a positive statement about the family to observers, as it’s doubtful that a family or couple who were not in a good place emotionally would dress the same.”
Not to mention, it pulls at the heartstrings. All in all, the trend is well-received globally by parents and kids alike and offers an opportunity for brands to expand their product offerings.
The luxury market may be leading the charge, but that’s not stopping retailers from throwing their hats in the ring, and it shouldn’t stop you either.
We’ve rounded up four fun ideas for mini-me matching themes below.
Mini-Me Apparel Ideas
1. Slogan Tees
If you’re looking to rock the trend in a casual way, simplistic style is best. Stick with plain matching garments or add a trendy slogan or phrase. For style inspiration, use pop culture, your favorite sayings or quotes, common phrases or relatable situations.
Pro Tip: Always make sure you aren’t violating any copyrighted material!
Patterned print is always popular, no matter the season. From tropical vibes to animal instincts, these styles work well on dresses, shirts and rompers. To create a similar style, try an all-over design using the direct-to-garment printing method on a t-shirt dress or a fun embroidered pattern on a hat.
3. Seasonal Styles
From poolside swimwear to holiday designs, seasonal styles are a fun way to engage your customers with timely and exclusive wear. Brainstorm concepts that people associate with certain holidays, then write down a list of phrases and designs that match up. Pick a few that align with your brand best and test them out!
The athleisure trend isn’t just for adults; fashion savvy kids rock the trend too! Why not pair them up to create a fashionable mini-me look? It can be as simple as printing your logo on adult and child-sized sweatshirts or carrying sizing for both, so that parents can style the basics on their own.
Before deciding to incorporate younger styles, be sure to keep in mind the rules and regulations behind working with children’s apparel!
What do you think about the mini-me fashion craze? Could you see some of your customers shopping the trend? Let us know!