Why adidas is Your Sustainability Partner

Within the past decade, lots of major corporations have launched efforts to become more environmentally responsible. However, there are very few, who have gone as far as adidas has gone to develop an extremely broad and comprehensive sustainability program, both internally and externally. Here’s a quick look at why you can feel good about buying adidas’ products.

In 2018, @adidas produced more than 5 million pairs of shoes containing #recycled #plastic waste. #recycling Click To Tweet

Reducing plastic waste has been a big initiative for adidas over the past few years. Since 2016, adidas retail stores no longer use plastic bags. In 2018, they reduced plastic waste in their offices, retail stores, warehouses and distribution centers worldwide by OVER 40 TONS, and then replaced it with sustainable solutions. And if that wasn’t enough, in 2019, the company plans on producing 11 MILLION PAIRS OF SHOES containing recycled ocean plastic – up from 5 million pairs produced in 2018.

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5 Characteristics that Successful Business Leaders Share

The success of a business is only as good as the people leading it. Bad leaders produce unproductive work environments and stagnant growth. In contrast, great leaders can develop trust, engage employees and fast-track success.

When it comes to successful business leaders, these are five of the top identifiable characteristics they commonly share:

1. A Clear Vision

Renowned business executive Jack Welch said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

If you don’t have a clear and engaging vision of where you want your company to go and what you want to accomplish, you can’t expect others to follow suit. Employees need a common goal that they can get behind to feel a sense of belonging and usefulness.

If you don’t have a clear and engaging #vision of where you want your company to go and what you want to accomplish, you can’t expect others to follow suit. #goals Click To Tweet

Here’s how you can get started:

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Why Funny Tees Work: The Top 3 Comedy Theories Explained

In case you haven’t noticed, funny tees have been extremely popular as of late, with no indication of slowing down. In fact, on Etsy alone, there are over 93,000 results for ‘funny graphic tee’. If you haven’t considered adding the style to your custom apparel offerings, now is definitely the time.

Now, we know what you’re thinkingwhat exactly makes something funny? Is there a formula you can easily recreate for your own tees?

As it turns out, scientists and philosophers have been pondering several theories behind humor for hundreds of years. While it may not be an exact formula, understanding why people think situations are funny can inspire ideas for your creative new apparel.

To help provide some direction, we narrowed it down to the top three comedy theories. Let’s take a look!

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Screen Printing Halftones Like A Pro

Geno from Wichita Screen Printing and LearnHowToScreenPrint.com is back again to show you how to print halftones, using the Alternative Go-To Tee (style 1070). You can get some really amazing printing detail if you do it just right, so we’re here to help you get the best results possible.

If you’re wondering what halftone printing is though, here is a brief summary. This method is a one-color process that uses a series of dots varying in size or spacing, which combines together to form a gradient of that color. Those gradients then help to form the final image.

The number of halftone dots in the print is measured in LPI ( Lines Per Inch ), which is the number of dots per linear inch. The amount of detail and smoothness of your print will be determined a lot by the LPI.

The number of #halftone dots in a #print is measured in LPI ( Lines Per Inch ), which is the number of dots per linear inch. Click To Tweet

In the video above, Geno will show you the difference in the results when printing using 35 LPI vs 55 LPI. He’ll also touch on the importance of screen tension, and using the right mesh to get the best results.

Overcome These 4 Fears About Selling Apparel Right Now

When Howard Potter, CEO of Utica, NY-based A&P Master Images, first started his decorated-apparel business, he operated from a 15-foot-by-15-foot room in his house. “In the beginning, I sold apparel mostly from catalogs and ordered samples to show customers only when I needed them,” he says.

As his business grew, he increased his showroom space—from 8 feet on a wall, to an 8-by-10 area, and then to a large 20-by-20 showroom. “We created a better layout and experience for our customers to view products,” Potter says. “But when we didn’t have tons of space to show actual garments, we didn’t let that become a block to stop us from selling.”

Potter focused on a couple of things: showing clients the most popular and effective mid-level and up styles in a variety of colors, plus recommending apparel and decoration unique to each client’s needs. “We want them to know that we aren’t trying to make them look like everyone else,” Potter says.

Many distributors and decorators, who’d like to sell more apparel, need to overcome their fears about selling it (even more so than overcoming their customers’ objections).  Luckily, we’re here to help you get past the four most common challenges we’ve heard about.

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