Everything You Need to Know to​ Launch Your E-Commerce Site

As the digital age continues to transform the way consumers interact with brands, more brick-and-mortar print shops are adapting to include an online retail presence. It’s a smart play considering the apparel and accessories e-commerce sector is expected to generate over $138.7 billion in revenue by 2022. 

The time to take your business online was yesterday. Don’t worry, we’ll walk you through everything you need to know to launch your e-commerce site. Continue reading “Everything You Need to Know to​ Launch Your E-Commerce Site”

Setting Customer Expectations for Optimal Screen Printing Designs

In the screen printing business, quality customer service and the ability to retain clients can have a huge impact on your bottom line. While many companies operate based on the coined phrase, “the customer is always right,” it doesn’t mean clients should walk all over your business or exploit your services. Part of operating a successful business is creating reasonable customer expectations upfrontespecially when it comes to screen printing designs.

Educating the client early about any artwork limitations helps build brand trust, ultimately leading to repeat customers. The last thing you want is Continue reading “Setting Customer Expectations for Optimal Screen Printing Designs”

Adidas: The Rise and Evolution of an Icon

Three stripes, a simple signature, has grown to become as ubiquitous in global fashion as the crossed C’s of Chanel or the Nike swoosh. Without even mentioning the brand’s name, you probably already know who we’re talking about—that’s the power of Adidas. What started as a small dream in a laundry room has manifested into a cultural empire. But how did they become such an iconic brand?  Continue reading “Adidas: The Rise and Evolution of an Icon”

3 Things to Know Before Starting Your Own Custom Apparel Business

With the prominence of graphic tees and streetwear in high fashion, custom apparel has seen an uptick in volume—especially among Millennials. In 2017, 34 percent of Millennials bought custom pieces, and 42 percent said they’re willing to pay more for customized items (as opposed to non-custom clothing). Considering that the global custom t-shirt printing industry is projected to exceed $10 billion by 2025, it’s a business with high-profit potential and a comparatively low initial investment.

Before taking the leap to start your own custom apparel business, we’ve listed three important things you should know. Continue reading “3 Things to Know Before Starting Your Own Custom Apparel Business”