As a business owner, it’s easy to get lost in the day-to-day ground operations. Often our brains are stuck on all of the high-level deliverables, like making sure orders have been shipped on time or ensuring finances are on track to meet the monthly overhead costs. In this digital age however, it’s equally important to examine the digital customer experience and how your consumers are interacting with your brand on the web and across social media. Smooth business operations combined with a positive digital customer experience can make you stand out from competitors and gain a loyal following. We’ve compiled five ways your brand can enhance the digital customer experience below. Continue reading “5 Ways to Enhance the Digital Customer Experience”
Fall (arguably fashion’s favorite season) is almost here. Get ready for crisp air, pumpkin-spiced everything and the chance to break out the layers once again. The fashion industry has spoken, and this year’s fall trends are all about making a statement. We’ve listed a few of the daring new trends to try along with trusty favorites to help spark ideas for your fall inventory.
Animal prints, western motifs and high contrast florals will be everywhere this fall. From soft muted neutrals to Continue reading “5 Fall Trends and Styles You Should Keep An Eye On”
If your a decorator, you should talk to Erich Campbell. Why? Because he’s had a passion for embroidery and digitizing since the age of 13 and has tons of knowledge to share. Not only has he written extensively for places like Printwear Magazine, Mrxstitch.com, DecoNetwork, MakeZine.com, and Impressions Magazine, but he’s also done tons of interviews, worked lots of shows, and has even done embroidery work for film productions like “Better Call Saul.” An all around great guy, whose genuinely interested in helping people, Erich knows the business inside and out, and we we’re grateful to have had a chance at interviewing him. Watch the video above and find out what you can do to increase your business and improve your relationships with clients.
Every business owner has faced the challenge of pricing their products and services. It’s a difficult task to find that happy medium between profitability and customer appeal, especially if your company is just starting out. You want to sell your goods at a competitive rate, while staying above your cost margin.
Many companies create pricing matrices that calculate costs for printed Continue reading “Pricing Your Screenprinting Business for Profit: What You Need to Know”
When printing custom apparel on natural fibers there are several methods to choose from, but when it comes to printing on 100 percent polyester or poly blends – it gets a bit tricky. Polyester is a Continue reading “Printing on Polyester: Screenprinting vs. Sublimation Printing”
Independent Trading found a way to make decorators and end-users happy, by creating the perfect hooded sweatshirt. Their most popular style since the company was founded in 1987, the IND4000 was created to meet the high quality needs of the various action sport brands they we’re manufacturing for. It’s popularity comes from combining the durability, longevity and washability of blended fabrics, with the superior printability of 100% cotton. Continue reading “The IND4000 is a Sweatshirt Like No Other.”