When customers come to you for apparel, it’s the perfect opportunity to
upsell – if you know what to offer. Think beyond apparel products and
consider their end-use, so you can pitch the perfect pairings of apparel
and add-on accessories. Let’s show you how it’s done!
If They’re Looking For Athleisure…
Performance gear is especially popular with gyms, sports clubs and fitness studios, although the corporate world is hopping on the athleisure train as well.
Sell This: Leggings, tank tops, hoodies
Add This: Headwear like headbands and caps
Why? Get your customers’ brand out on the road by pitching everything
fitness enthusiasts need to exercise outdoors.
If They’re Looking For School Spirit…
From elementary schools to colleges, education groups like booster clubs, after-school programs and sports teams have a huge need for branded apparel.
Sell This: T-shirts, baseball-style three-quartersleeve shirts, sporty tops
Add This: Blankets, drawstring bags and stadium seats
Why? Think student athletes – these items will be a big hit with parents
who want to support their superstars at the big game!
If They’re Looking For Vacation Wear…
Beach bums and travelers want fresh duds for their trip and souvenirs to commemorate their adventure, making hotels, souvenir shops and coastal-area restaurants a
hotbed for sales.
Sell This: Tie-dye T-shirts, long-sleeve tees, outdoor wear
Add This: Bags, beach towels, folding chairs
Why? Vacationers need more than just clothes to relax and unwind – beach accessories can be a hot ticket for additional sales.
BONUS: Chillin’ and Grillin’:
Sell your clients on the ultimate bundle for grilling up some grub by the beach with aprons, coolers and this t-shirt with a bottle opener attached. Bottoms up!
If They’re Looking For Corporate Workwear…
Businesses big and small buy branded shirts and swag to reward employees, boost morale and generate buzz at trade shows and events.
Sell This: Dress shirts and polos
Add This: Backpacks, blankets, scarves
Why? Suggest your business accounts try something new
for their employee recognition and end-of-year gifts, such
as carrying cases or luxury items.
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- What Streetwear Brands’ Response to COVID Says About the Future of Apparel - June 19, 2020