What makes BELLA+CANVAS T-shirts so Soft? from BELLA+CANVAS on Vimeo.

Bella + Canvas goes through A LOT of trouble to make the softest cotton fabric possible. 25-30% of the cotton during the manufacturing process is combed out to eliminate impurities in the fabric. Lots of manufacturers would put that inferior cotton back into batch during the spinning process, but Bella + Canvas keeps it out.

Only “long-stapled” cotton (long cotton fibers) is used, which greatly reduces stray fibers and creates a smoother surface and much softer feel.

The Airlume process also creates a much tighter and even knit across the surface of the fabric, making it ideal for screenprinting. Why? A tighter weave and less stray fibers means there is more surface area for ink to be placed, giving your customers a much more detailed and cleaner print.

Leave a Reply