Kevin Miles, of Alternative Apparel, gives us the lowdown on the ALL NEW “Outsider Tee” and WHY your customers will LOVE IT!

S&S: What NEW product are you really excited about for 2018?
Alternative: “Our focus in 2018 will be the NEW Heavy Wash Outsider Tee.” It’s “the equivalent of a SUPER-PREMIUM RETAIL tee,” which “feels like Organic Pima, looks garment-dyed, and has substantial weight, but offered at a VALUE PRICE.”

S&S: Why will END-USERS love this tee?
Alternative: “They will love the new Outsider Tee for its weight, its palette of beautiful saturated colors, its super-soft hand feel, vintage looks and of course the price.

S&S: Who should distributors target with this product?
Alternative: “Its value price makes it great for MOST MARKETS…anyone with end-users that care about how they dress and want to wear something that is SUPER-COMFORTABLE and ON-TREND. In particular though, it will work really well with band/music merch, collegiate, sports and resort markets.”


Leave a Reply